Jib Fowles’ “Advertising’s 15 Basic Appeals”. (adapted from Common Culture, ). In this essay, Jib Fowles looks at how advertisements work by examining. ADVERTISING’S FIFTEEN BASIC APPEALS by Jib Fowles. EMOTIONAL APPEALS. The nature of effective advertisements was recognized full well by the lato. File: Tab 6 Analysis English Blaber Advertising’s 15 Basic Appeals, by Jib Fowles (from “Mass Advertising As Social Forecast”) 1. 2. 3. 4. 5. 6. 7. 8. 9.

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Advertisers for juicy pizza are especially appealing late at night. It really is fowes depressing when you think about it, we as Americans as a whole spend way too much money on our appearance and making our personal items bigger and better than anyone elses. Some ads appeal to our aesthetic tastes and artistry is part of all advertisement creation.

Whether its a person, place, apeals thing, we will have a natural desire to have it.

Advertising’s Fifteen Basic Appeals Formal Summary | english-1a-portfolio

So with these appeals we can see how companies use them to get our attention and influence to use these products or believe in an idea. Fiwles need to escape: The need to satisfy curiosity: Need for autonomy- within a crowded environment, we want to be singled out, to be a “breed apart.


The need to achieve: Commercials tend to show us things that we do not need. We are programmed to like certain products, and to be turned on by a certain someone. Click here to an appeal letter template Word doc. The need for guidance: They try to make us feel like our lives our missing something and their product is the answer to finally making us happy.

Everyone should just be hib with what they have and just be happy. Need to feel safe- to be free from threats, to be secure is the appeal of many insurance and bank ads. Obviously sex is 1 because the advertisers know it will sell, look at movies.


Fowles brings up many points that interested me. Need for guidance- a father or mother figure can appeal to your desire for someone to care for you, so you won’t have to worry. These need for appeals are so true. While all these new commercials are being made we keep on buying them and juist spending our money. Need to aggress — we all have had a desire to get even, and some ads give fpwles this satisfaction.


15 Basic Appeals of Advertising by Jib Fowles

Even thought if they are not trying to at all. Emotional appeal can be further categorized in various different appeals, but following fifteen appeals are of maximum value: This is tied to the desire to accomplish something difficult, to overcome obstacles, to attain high standards. By continuing to use this website, you agree to their use. Well I have to agree with the 15 most appealing things used for advertising. October 28, at Even with our friends. I see it everywhere i go and turn.

In this appeal advertisers tries to enthuse people and pushes them to cross all barriers and to achieve high standards.


The need for sex, affiliation, nurture and guidance are some examples of the fowlez needs that Fowles has considered in his study. Most rated Pg, Pg, and R movies have sex scenes, sexual interactions or something that is sex related.

Many people including myself purchase things they see in commercials. Email required Address never made public.