Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.
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Get the best viral stories straight into your inbox before everyone else! To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information. Increased profits all round Farmers are already reporting the benefits from using e-Choupal. This initiative has enabled farmers to make better choices and offered insights on better farm practices.
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The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –
How do we know when we achieve our goals? Our work Approach Activities Regions. It cwse also the most vulnerable to the vagaries of nature and the threat of climate change. The Plant Synergistic food production space.
An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.
The farmer takes the note along with his produce to the nearest ITC rural services hub called Choupal Saagar, which falls within a km radius. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. They are generally located within walking distance or a 5-km radius. In the technologically advanced global business environment of the 21st century, e-business and e-commerce initiatives have become quite popular.
Upon accessing e-Choupal, Indian farmers have an unprecedented volume and range of resources at their fingertips. The online festival of ideas that asks: Kiler Questions Who could create more value with our customer base than we can?
These are areas in which e-Choupal is already having a significant impact. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. A Quiet Digital Revolution In the technologically advanced global business environment of the 21st century, e-business and e-commerce initiatives have become quite popular.
Data on acreage and yield between -shows that profits of farmers accessing the e-Choupal platform almost tripled. This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends. Partners The Team Mission Milestones.
ITC’s e-Choupal: Taking E-Business to Farmers
It is not intended to illustrate either effective or ineffective handling of a management situation. ITC gains as intermediaries are removed, and fase costs decrease.
What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into casr lucrative distribution and product development channel for ITC. A farmer can visit the kiosk and show a sample chupal his produce to the sanchalak, who gives him a quote.
The programme seeks to increase their economic and competitive capacity and support wider agricultural communities. Pricing information positions farmers to exploit trends and time their sales to get the best price.
The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. If he decides to sell to the ITC hub, the Sanchalak gives him a note which includes his name, village, particulars of the quality assessment, approximate quantity and conditional price.
What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal
Through its e-Choupal initiative, the firm also runs women empowerment programmes particularly focusing on Ultra Poor Women, which enables development of entrepreneurial skills, besides income generation. Today, Singh attends sessions at the Choupal Pradarshan Khet, which offers further training on the latest farming techniques. Its International Business Division was created in for trading in agricultural commodities.
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By operating across the agri-value chain, ITC is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its FMCG consumers. Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states. The evolved model casee cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from sutdy farm management to online consumer outreach directly.